Foursquare and SPIN Magazine Turn SXSW Into Musical Scavenger Hunt

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Popular music magazine SPIN is going geeky for South by Southwest’s music festival, integrating custom Foursquare badges into its event presence and rewarding the most adventurous users of the location-based game with free tickets to their annual music showcase at Stubb’s.

Festival goers who check-in at music venues can earn points and collect the four custom SPIN badges. Each badge — should you attempt to unlock it — offers a unique experience of the festival and turns the SXSW music experience into a complex scavenger hunt.

Don’t expect these badges to come easy. To earn the SPINsider badge, users will need to check out three bands that SPIN editors recommend. For the Trailblazer badge, users are tasked to see three shows outside of downtown Austin. As for the Animal Collector badge, that requires seeing three bands with an animal in their name, while the Bands on the Run challenges the most diehard of fans to see seven bands in one day.

Of course those that make the effort to unlock the badges could be gifted with a handsome reward — two free tickets to SPIN’s annual showcase SPIN@STUBB’s, which features both up-and-coming artists and more recognizable names like Hole. Unlock the badges and be one of the first ten people to present them at the SPIN loft and the tickets are yours.

SPIN’s Foursquare badge challenge is quite remarkable. From our perspective we see this partnership as a sign that Foursquare’s service transcends the techset, appeals to mainstream audiences, and can apply to any vertical.

Reviews: Foursquare

Tags: foursquare, music, spin magazine, sxsw, sxsw2010, sxswi

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